Strong page titles mostly contain the brand name and a relevant keyword. Exceeding the pixel limit is undesirable, since the end of the SEO title is cut off and replaced with an ellipsis (…). Their length, calculated in pixels rather than characters, is crucial to ensuring the title is displayed in full. This SEO title tag is particularly important for search engine crawlers, since they are shown as headings in SERPs. The page title, or meta title, is an important HTML tag that appears at the start of an HTML document, even before other metadata.

On this basis, you can strengthen and optimize your internal linking structure with SEO link building. In the on-page results, you will see an overview of all the broken links on your site. The IONOS SEO link checker reliably evaluates the link profile of your website, giving you concrete data. The idea is that the easier it is for a crawler to follow an internal SEO link structure, the easier it is for a human user to navigate the website. On the other hand, internal SEO links are an important factor for on-page optimization: They facilitate a user-friendly website structure, which also allows web crawlers (also known as spiders) to assess the SEO value of a site.

Backlinks are especially important for off-page SEO because search engines treat them as recommendations from one site to another. There are two types of links: internal links navigate within the same website, while external links (also known as backlinks) link from one site to another. Links are a core component of the internet, since they connect individual websites together, allowing users to navigate easily across the net. The word link is short for the IT term, hyperlink, which are code elements used to allow navigation to another webpage. The following sections explain what these individual aspects are and what you have to consider in more detail. Furthermore, the site SEO check also highlights faulty links. Accordingly, a good on-page result would show correctly selected headings, and page title and description tags that are neither too long, too short, nor duplicated.

The on-page result of our SEO test tool shows you broken links, the amount of headings in need of improvement, as well as page title and description tags that need to be optimized.

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